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External API & webhooks

Read your catalogue, projections and adapters over REST with scoped keys — and receive HMAC-signed webhooks when things change.

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How it works

The external API gives your own tools read access to your catalogue: products, a product's full graph, channel projections and adapter runs, plus the ability to trigger an adapter run. API keys are stored as SHA-256 hashes, carry explicit permission scopes, and can be given an expiry, rotated or revoked without disrupting other integrations. Webhooks are signed with HMAC-SHA256 so your systems can verify authenticity and reject spoofed requests. Use it to connect BI tools, automate catalogue workflows, or feed AI agents live product data.

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Ready to try it?

FeedGraph is in early access. Apply to join and we'll onboard you personally — no credit card required.

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