OpenAI’s Ads API is open to partner accounts only, so there is a handoff in the middle of this channel. Everything left of it is automatic; everything right of it is one paste into Ads Manager.
Shopify sync or CSV upload — the same catalog behind your Google and Meta feeds.
Fields mapped to OpenAI’s commerce schema, then checked against OpenAI’s rules only.
Token-protected, always current, and refused outright if the feed would be empty.
Paste the hosted URL into OpenAI’s Ads Manager, build the campaign, and read the results there. FeedGraph does not push to ChatGPT and reads nothing back — no spend, revenue or ROAS arrives in FeedGraph for this channel.
Open the ChatGPT Ads tab in Channel feeds, or pick ChatGPT Ads in Advanced feed tools. The product selection, segments, variant rules and quality fixes are the ones already behind your Google and Meta feeds — there is no second catalog to maintain.
FeedGraph maps your catalog onto item_id, url, image_url, group_id, price as "79.99 USD", and availability as in_stock / out_of_stock / pre_order / backorder / unknown. Your custom labels populate the ads metadata, which is what ChatGPT ad-group product filters read. Set seller_name once as an account setting — it is required by OpenAI and has no equivalent in any other schema, so nothing can infer it for you.
Each destination blocks only on the fields it itself requires. Colour, size, gender and age group are mandatory on Google apparel and optional in OpenAI's schema, so a product held out of your Google feed can be perfectly valid here. The product category is a free-form path and is deliberately not checked against the Google taxonomy.
Serve the feed from a token-protected HTTPS URL that always reflects your current catalog. This matters: ChatGPT expires a product 14 days after it drops out of a snapshot, so a one-off CSV upload decays silently. The URL refuses to serve an empty feed, so a validation problem cannot take your whole ChatGPT catalog offline.
FeedGraph reads your robots.txt, then fetches a real landing page and a real product image as OAI-AdsBot and OAI-SearchBot. Landing-page access is required for ad review; image access is required for the feed to be processed at all. A 403 on your image CDN stops everything, and nothing on the platform tells you why.
ChatGPT Ads has no keywords, so ad-group context hints are the only relevance lever there is. FeedGraph drafts them grounded in the products actually in that selection — their categories and real price range — and rejects keyword lists and delivery instructions rather than passing them through. Copy them into Ads Manager: 2 credits per run.
OpenAI’s commerce schema shares almost no field names with Google’s. Here is what FeedGraph actually changes, field by field — and the one thing nothing can infer.
iditem_idRenamedlinkurlRenamedimage_linkimage_urlRenameditem_group_idgroup_idRenamedprice 79.99 + currency USDprice "79.99 USD"ReformattedOne string, currency inside it — not a number and a separate column.
availability "in stock"availability in_stockReformattedin_stock · out_of_stock · pre_order · backorder · unknown
google_product_categoryproduct_categoryDifferent typeA free-form “>” path, not the 5,595-node Google taxonomy — and deliberately not validated against it.
custom_label_0…4ads_metadataCarriedRead by ChatGPT ad-group product filters. If your segments already drive custom labels for Google Ads, your ChatGPT targeting is already built.
— nothing supplies itseller_nameYou set thisRequired by OpenAI on every row, with no equivalent in the Google or Meta schema. Set it once as an account setting; FeedGraph will not quietly fall back to your brand name.
All three fail silently. A campaign marked active that serves nothing looks exactly like one that is merely warming up, which is why FeedGraph checks each before you start rather than after you wonder.
ChatGPT drops a product 14 days after it stops appearing in a feed snapshot. A one-off upload decays one product at a time and nothing tells you.
A hosted URL reflects your live catalog on every fetch, which is the only delivery mode that stays correct on its own.
Two different permissions, and most people only think about the first. FeedGraph reads your robots.txt, then fetches a real landing page and a real product image as each agent.
A 403 on the landing page fails ad review. A 403 on your image CDN stops the whole feed being processed.
ChatGPT Ads has none, so ad-group context hints are the entire relevance lever. An ad group without them has nothing to match a conversation against.
FeedGraph drafts hints from the categories and real price range of the products actually selected, and rejects the first two rather than passing them through. 2 credits per run.
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