A Segment is a saved group of products. Define it by rule — "everything with a margin above 30%", "this season's new arrivals" — and it updates itself as products come and go. Or hand-pick the products for a specific campaign, described in plain English, by attribute, or one by one. Either kind drops into any feed, campaign or report without rebuilding the selection, and any segment can be published as its own live feed. Segments also drive the custom labels on your products, which is how you target a subset in Google Ads — and the same labels populate the ads metadata in a ChatGPT Ads feed, which is what its ad-group product filters read.
See Segments in use
More in Distribution
All features →Channel feeds
Create and manage product feeds for Google, Meta and ChatGPT Ads — plus custom output in any format. Amazon and TikTok coming next.
View feature →Advanced feed tools
The guided builder: choose products, map fields to platform attributes, apply transformations, and produce a finished file.
View feature →Format conversion
Converts your product data from one platform's format into another's, so moving between channels does not mean starting over — Google, Meta and ChatGPT Ads in any direction.
View feature →Ready to try it?
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