Product Listing Ads Management — step by step
Build a performance-segmented feed
Create feed segments based on ad performance — best sellers, high ROAS, underperformers, products with inventory. Each segment becomes a separate feed you can assign a distinct bidding strategy.
Connect Google Ads
FeedGraph connects to your Google Ads account and pulls per-SKU impression, click, conversion, and ROAS data. Performance is joined directly to your catalog — no manual VLOOKUP.
Get bid recommendations
Smart bidding scores every product against your target ROAS and CPA. Products exceeding targets get a "push spend" signal; underperformers get a "reduce" signal. Apply them as catalogue labels, or write target ROAS and budgets to your Google Ads campaigns — each change approved by you and reversible.
Monitor and iterate
Advertising overview shows ROAS, revenue, and profit trends per SKU, category, and channel. Spot which products are holding back your overall return and act from one screen.
Features used in this guide
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