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GoogleGoogle Merchant CenterGMCProduct Feed

Create a valid, complete Google Merchant Center product feed from any data source.

A valid Google Merchant Center feed requires dozens of correctly formatted fields, channel-specific validations, and ongoing maintenance as your catalog changes. FeedGraph handles the entire pipeline: ingest from Shopify or API, validate against Google's required-field spec, fix gaps with AI, and export a hosted TSV or XML feed URL that GMC can fetch on schedule.

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How to

Google Merchant Center Feed Creation — step by step

01

Connect your product data

Import from Shopify, push via the FeedGraph API, or upload a CSV. FeedGraph normalizes all sources into its Universal Product Schema — a single canonical format that maps to every channel.

02

Validate against Google's spec

Every product is scored against Google's required-field floor (title, description, link, image_link, price, availability, brand) plus vertical-specific extras like apparel attributes. The the "Needs fixing" queue lists every issue before export.

03

Apply field mappings and rules

Map your field names to GMC attribute names, set default values, apply conditional overrides, and configure apparel attributes (gender, size, color, age group) — all without writing code.

04

Export a hosted feed

Generate a stable, token-protected feed URL (TSV or XML format). Register it as a scheduled fetch in Google Merchant Center. FeedGraph refreshes it automatically as your catalog changes.

Platform features

Features used in this guide

Channel feeds

Create and manage product feeds for Google, Meta and ChatGPT Ads — plus custom output in any format. Amazon and TikTok coming next.

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AI enrichment & fix

Bulk AI fill for missing titles, descriptions, categories and attributes — priced per operation, approved before it lands.

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Shopify 3-layer sync

Real-time webhooks, hourly incremental polling, and a daily Bulk Operations reconcile — three layers, catalogues of any size.

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