Shopify to Google Merchant Center — step by step
Connect your Shopify store
Authorize FeedGraph via OAuth. Your entire product catalog — titles, descriptions, variants, images, prices, inventory — syncs in minutes using Shopify Bulk Operations for large catalogs.
Fix and enrich product data
FeedGraph scores every product against Google's required-field spec. Missing brand, GTIN, or condition fields are flagged instantly. Use AI Fix to fill gaps in bulk — enriched titles, descriptions, and product categories generated in seconds.
Configure your feed rules
Map Shopify fields to GMC attributes, apply channel-specific rewrites (e.g. title format, apparel attributes), and set which products to include. Rule-based selection filters by category, tag, inventory, or performance.
Publish and automate
Export directly to Google Merchant Center or generate a hosted TSV/XML feed URL that GMC fetches on schedule. FeedGraph auto-pushes changes from Shopify every 2 minutes, keeping your feed fresh without any manual intervention.
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